Andrew Fleming, Former Dow Jones Executive, Joins BTC Inc as Head of Media
BTC Inc, the father or mother corporate of Bitcoin Magazine, is worked up to announce the hiring of Andrew Fleming to be the brand new head of its media department. The addition of Fleming to BTC Inc’s control roster is the newest instance of an rising pattern of big-name ability leaving establishments so as to enroll in the crypto and blockchain trade.
Before coming to BTC Inc, Fleming used to be the Head of Content Platforms at Dow Jones, father or mother corporate of the Wall Street Journal, MarketWatch, Barron’s and lots of different main publications. Prior to Dow Jones, Fleming used to be the VP of Product at Business Insider, the place he used to be instrumental in construction the corporate from a 13-person startup to a world media powerhouse. This transfer comes a couple of months after BTC Inc’s hiring of Jarrod Dicker, former VP of Innovation on the Washington Post, to be CEO of Po.et, a media blockchain initiative looking for to recapture price for content material creators.
Fleming’s new function will surround all portions of the BTC Inc media department: Bitcoin Magazine, Distributed.com, Distributed occasions, The Let’s Talk Bitcoin community of podcasts, and print homes.
“There’s lots of excitement in crypto, of course, and it’s something I’m really interested in,” stated Fleming. “At Dow Jones we look at what’s happening and report on what we see, but to really understand the space, however, you have to be in it. That’s what landed me in a crypto media company.”
He added: “I come from a science background. The scientific method is a framework that produces new information, so I’ve always tried to apply that to what I’m doing — understand the landscape, collect the data, do the experiment and learn from it.”
“Hiring Andrew puts our media business in a position to better serve the growing audiences in the blockchain and crypto space, to deliver more value to our advertisers and to expand the mindshare of distributed technologies,” stated David Bailey, CEO of BTC Inc. “He’s been a pioneer in the traditional media landscape, and with our team and audience he’s poised to take our media business to the next level.”
A veteran of each the print and on-line information worlds, Fleming notes that each Business Insider and BTC Inc proportion equivalent goals:
“Both are announcing, ‘Media as it is today isn’t operating; how are we able to make it higher?’ Both also are coming from an outdoor viewpoint on how media will have to paintings, which permits recent and new-flowing concepts. It’s the brand new concepts for merchandise and imaginative and prescient that may assist catapult us to the leading edge of each the crypto area and the media trade normally.
“BTC Inc, particularly, in reality sits on the middle of that global. Bitcoin Magazine has the cache of being one of the primary publications, the corporate is broadly attached and the folks right here know the individuals who have constructed this trade and who are construction it.”
For Fleming, one of his most sensible priorities for Bitcoin Magazine, particularly, can be to assist the staff perceive and center of attention in on learn how to get the most efficient knowledge to the widest target audience, with an emphasis on high quality over amount.
“That’s key for Bitcoin Magazine, particularly, as a result of of its age and status quo within the area,” stated Fleming. “It needs to be the authoritative voice on what’s happening and it needs to be accurate and well-investigated. We know that’s true already; we have to prove that to the rest of the world.”